Germany is known for being one of the major trading partners of Colombia, especially on imports. Be

With the entry into force of the Association Agreement between the EU and Colombia, German companies in sectors such as food and drink is ready to take advantage of the treaty and the economic growth of the South American country. http://bit.ly/1dQy6K0
Germany is known for being one of the major trading partners of Colombia, especially on imports. Between January and October 2013, 3.4% of consumer goods purchased by Colombia came from this European country, according to estimates by Legiscomex.com. However, these imports have traditionally focused on goods such as machinery and equipment, chemicals, and vehicles, among others. Therefore, with the provisional entry into force of the Association Agreement (AA), German industry expects sales to Colombian market in other areas. eur 1 He had said the chief executive of the Lateinamerika Verein, Christoph G. Schmitt, in an interview in mid-2013 to the portal Deutschland.de when stressed that "for German companies, the implementation of the agreement means the customs barrier-free access to the Colombian and Peruvian eur 1 market. As a result, the outlook for German exports significantly improve (...) country of Colombia as direct investment has gained much more attractive in recent years also for small and medium-sized German companies. " Now, a report by Germany Trade & Invest identifies opportunities that may exist in such areas as food for German companies, due to two factors, namely: the increased purchasing power of Colombians who daily demand products better quality and benefits provided by the AA. In the first case, the document highlights the growth of the Colombian middle class, eur 1 which is exemplified in the group of people with daily income between USD10 and USD50 from 16.3% to 26.5% over the past 10 years. "This eur 1 growth is of interest to German exporters of food and beverages, since the increase in the purchasing power has also increased interest in high-quality eur 1 imported products," the report explains. One example eur 1 is that a Chilean retailer, Jumbo, announced in 2013 including 500 German products in your inventory. As for the facilities provided by the AA, Germany eur 1 Trade & Invest draws attention to the reduction eur 1 of tariffs for German products such as ham, whose elimination will take place in three stages, beginning two years after the entry into force of the agreement. Cheese, with relief to 15 years, but with an annual quota of imports is on the rise every year (except curds and whey). Beer, champagne and mineral water, previously had a 20% tariff and now were tax-free from the first day of entry into force of the agreement.
Another factor of interest is the increase in food imports. According to UN Comtrade, quoted by Germany Trade & Invest, eur 1 imports of food and beverages increased by 17.2% in 2012, where cereals, cereal products and animal feed, were the group most large. Other imports were also up eggs, dairy products, sugar, and meat and meat products.
During 2012, sales of the beverage industry totaled USD5.800 million and showed an increase of 13.8% over the previous year, according to the "Dynamics of the beverage industry in Colombia" report, also made by Germany Trade & Invest (November 2013). According to the company, this sector is expected to have a similar growth in the coming years. As a result, there is interest from German exporters drinks have greater involvement in the Colombian market, in the gourmet segment, where consumers look for products of superior quality and are willing to pay a little more to obtain them. "In some Colombian supermarkets and you can find brands of German beers like Erdinger, Paulaner, Bitburger and Wernesgrüner. A six pack in bottles of 330 ml costs approximately COP25.000, and a bottle of 500 ml, approximately COP 10,000, "reported the report, which also notes the presence of Gerolsteiner mineral water brand, whose bottle 275 ml is achieved by COP3.850. In addition, although the beverage sector in Colombia has few competitors, imports eur 1 have been increasing. Between January and September 2013 were up 34% compared to the same periods in the previous year and totaled USD239, 4 million. Most international purchases are from UK, Peru and Ecuador. According eur 1 to the analysis by Germany Trade & Invest in the Colombian market