Fair trade - seemingly jr duty free utopian phrase, jr duty free but in reality jr duty free - the

Fair trade - seemingly jr duty free utopian phrase, jr duty free but in reality jr duty free - the largest system of labeling "ethical" products, ie goods whose production is not only not harmful, but also helps local communities
The phrase "fair jr duty free trade", at first glance seems a pun or phrase torn from unctuous speech corporate executive who holds a fig in the pocket, saying her adoring audience. However, such a concept exists in reality and is even registered system labeling. International Fair Trade Association is present in virtually all countries of the world except Russia, Eastern Europe, the Gulf States jr duty free and Greenland. Therefore, this initiative Russian citizens are poorly known. Try to fill this gap.
We need to start with the fact that the allocation of the concept of "fair trade" as a separate category automatically means that the rest of the trading systems in the world, recognized unfair. It is. Creators Association (and they are not alone) argue that the current system is unfair trade especially for agricultural producers in developing countries. They are entirely dependent on the world market, which generates product price and when the market price falls, for example, due to high demand in years of good harvest, or the crisis of the financial system, manufacturers are not absolutely protected and can not even recoup the money spent on production. In an attempt to earn some money manufacturers increase production volume, which triggers an even greater price reduction. This process, by the way, fits into the concept of delayed feedback, which can be read here. In addition, and this is all being overlooked proponents of free trade, the market price of goods is not laid the social jr duty free and environmental costs that are borne by people in developing countries. That is the price of goods not ruined ecology and health of children working on plantations to the detriment of their education (ie, opportunities for the future). There are several ways to what developed countries can help people in developing countries. Reasons for such assistance now leave out the article. The first method - a humanitarian aid and other humanitarian projects. Today, and a child can understand that this method is not a solution and you only need to "fighting fires" that does not negate its importance at the time of the fires.
In the 60s, as it is known, has spread rapidly wave of universal love and peace, when the youth was the case prior to any injustice that occurs in this world. At this wave, including student jr duty free unrest and began the campaign for justice for the people of developing countries began to be born and alternative ideas help. And then came the slogan "Traid no Aid" (trade, not aid), which was later picked up by the UN in their programs. Thus was born the second way to help - help eliminate injustice modern market system for trading goods produced by hard work.
In the early enthusiastic hippies traded goods imported from developing countries, in their backyards and on the steps of churches. Trade was at a fair price or even for donations. There were a few specialty stores and buying goods through a catalog (as it resembles the current situation in Russia). Such assistance has certainly been a drop in the sea and did not allow any serious jr duty free impact on the problem. It was clear that in order to gain traction, the goods should be spread through supermarkets - the temples of modern commerce. However, jr duty free as a consumer could find that buying goods really meets the criteria of fair trade and the rights of the producer is not infringed?
At the end of the 80s was born brilliant idea labeling products that meet the criteria of fair trade, with special jr duty free icons. It was a kind of code for the consumer - "This item is ethical. Buying jr duty free it, I help people who are far away and in a difficult situation. " Labeling, coupled with social advertising, has launched a process of empathy in humans and the desire to buy a product, even if it was slightly more expensive counterparts. This idea proved to be extremely jr duty free successful. In the world began to emerge a powerful new market niche - ethical consumers (more here).
Today, jr duty free Fair Trade is a brand of brands. In some countries, such as Sweden, the icon can be seen on a good half-food products in supermarkets. Virtually all the major food companies today joined the Fair Trade initiatives, which of course often comes to the ridiculous and may even discredit the whole idea. For example, when mixed in themselves goods produced mixed companies jr duty free sold under the logo of Fair Trade, because technically this product complies with the principles of fair trade. One can