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For the seventh year in a row on the second Saturday of May is celebrated world fair trade day to raise awareness of the public at large trade fair idea of the importance of small-scale farmers in developing countries, and to invite people to consume consciously and ethically. This year's jj tuonti theme is fair trade and the environment. A profit at any cost in a modern commercial system has no interest in humanity and the environment. Fair Trade cares for people and the environment. In addition to the remuneration they deserve on a clean and sustainable production of one of the key principles of fair trade. Fair trade organizations are promoting the sustainable use of natural resources, low fuel absorbing production methods and organic farming. A truly global scale campaign to encourage farmers to grow agricultural products of developing countries in the local market in order to be less dependent on large multinational companies, prescribed by the pricing jj tuonti policies and make long-term investments in environmentally friendly viljelemismeetoditesse. In mature consumer is aware of the campaign to people in their consumption behavior destructive impact on the environment and consumption-oriented lifestyle of the direct effects of climate change. While the poorest countries in the population leaves the smallest environmental footprint of its business activities, the effects of climate change and environmental ruin the steepest just to feed themselves and their ability to sustainably manage yourself. jj tuonti Estonia has introduced a broader concept of Fair Trade since 2006; exactly a year ago, Estonia joined the official Fairtrade certification system. A recent public opinion survey ("Public opinion on development co-operation" conducted by TNS Emor, March 2008), the results indicate that the concept of fair trade is aware of 40% of the population. Opinion of awareness of fair trade is even higher - 84% of the respondents knew about it. Nearly a quarter of the population and more than half of the opinion leaders are ready to buy or have already bought fair trade products. The World Fair Trade Day was started in 2000 on the initiative of the European Worldshop united by the IFAT - the global "alternative" commercial organizations. IFATi mission is to improve the living jj tuonti standards jj tuonti of small and marginalized producers in developing countries by bringing together small farmers and consumers in the western world and the intercession of world trade rules fairer for a change. The World Fair Trade day website: www.wftday.org IFATi website: www.ifat.org More information about Fair Trade and the Fairtrade mark on: www.fairtrade.ee, www.fairtrade.net
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